Firm Foundations

Our Chicken Feet are Firmly Planted

CHOOKS fresh & tasty is one of the most successful niche-market chicken franchises in Australia today and we have the credentials to prove it.

Our business awards, our successful franchisees and a product range that has a firm following didn't happen by accident. We are meticulous in whom we want as a CHOOKS franchisee and believe in the adage that "failing to plan, is planning to fail".

Our franchise systems have been tried, tested and proven to be successful or we wouldn't be where we are today. But there are a few more points we'd like you to ponder:

• We provide a fair and workable system for all involved - the CHOOKS Encouragement Centre, franchisees and team members.
• Our Chief Chook, Steve Hansen, has been immersed in the Australian franchising industry for over 25 years holding several executive franchise council positions
• Our franchisees own their business and have the full support of the CHOOKS Encouragement Centre
• Our franchisees benefit from access to a library of proven management and business skills
• Our franchisees benefit from group purchasing power for products and marketing
• Our franchisees have access to group marketing initiatives and local area marketing expertise
• All new stores are professionally set up and fitted-out
• All new franchisees are thoroughly trained before their store opens
• We are a well-known barbecued and fried chicken chain and our brand - CHOOKS fresh & tasty - has valuable brand equity in the fast food market. We also have a highly regarded corporate image
• We have an open door policy and are available 24/7 for our franchisees; we are totally transparent - what you see is what you get; true blue
• We are CHOOKS fresh & tasty. It doesn't get any more Australian than that.
• We are members of the Franchise Council of Australia which means we are a qualified franchise system.
• We strive to maintain an excellent working relationship between the CHOOKS Encouragement Centre and our franchisees through ongoing communications such as our quarterly internal newsletter, quarterly franchise conferences and our intranet communications system.
• Our franchisees participate in our quarterly franchise conference which keeps them up-to-date with what is happening on the corporate business front for CHOOKS and gives them access to experienced franchisees and service providers
• All franchisees have daily informal contact with the CHOOKS Encouragement Centre which provides them with continual support and advice